Senior App Developer - Adobe Analytics & Adobe Target

About the role

The Senior App Developer for Adobe Analytics and Adobe Target designs, implements and optimizes digital analytics, personalization and experimentation solutions across enterprise web platforms. The role enables accurate data collection, actionable reporting, audience-driven personalization, A/B testing and performance measurement using Adobe Experience Cloud technologies, working with product owners, marketing, analytics, UX and engineering teams.

Key responsibilities

• Implement and maintain Adobe Analytics tracking across web applications, configuring eVars, props, events, processing rules and report suite mappings.
• Support Adobe Target implementation for personalization, A/B testing and experience targeting.
• Work on Adobe Web SDK / Alloy.js implementation and migration from legacy libraries where required.
• Design and maintain scalable data layer and data object structures.
• Configure and manage tags via Adobe Data Collection / Launch or platforms such as Tealium iQ.
• Debug analytics and personalization issues using browser tools, Adobe Experience Cloud Debugger, Assurance and network tracing.
• Convert measurement requirements into technical implementation plans and prepare documentation, validation reports and handover materials.
• Partner with QA teams on test scenarios and support production releases, regression testing and issue resolution.

Required profile

• Strong hands-on experience with Adobe Analytics, Adobe Target, Adobe Experience Platform Web SDK, Adobe Launch/Data Collection, JavaScript, tag management and data layer design.
• Ability to independently analyze tracking requirements, implement analytics variables and debug integrations.
• Good understanding of personalization, segmentation, A/B testing and reporting concepts.
• Strong documentation and stakeholder communication skills.

Required skills

• Adobe Analytics implementation and debugging experience.
• Adobe Target implementation and debugging experience.
• Adobe Launch / Adobe Data Collection or Tealium iQ experience.
• Strong JavaScript, HTML, CSS and browser debugging skills.
• Experience with data layer design and analytics tagging standards.
• Knowledge of Adobe Experience Platform Web SDK strongly preferred.