Search Engine Optimization Specialist

About the role

We are looking for a Search Engine Optimization Specialist to join the Legal Experts AI project through Girl Power Talk. In this role you will create and optimise a variety of content – from blog posts and articles to landing pages and newsletters – with a strong focus on SEO performance.

Key responsibilities

• Conduct thorough keyword research using Ahrefs, SEMrush or Google Keyword Planner to uncover content opportunities.
• Optimize on‑page SEO elements such as meta titles, descriptions, headings, internal links and content structure.
• Develop and maintain a content calendar aligned with marketing campaigns and product launches.
• Collaborate with SEO, design and marketing teams to ensure a consistent brand voice.
• Track performance with Google Analytics and Search Console, iterating based on traffic, rankings and engagement.
• Identify content gaps through competitive analysis and audience research.
• Repurpose long‑form content into social posts, infographics, newsletters and other formats.

Required profile

• 2–4 years of proven experience as a content writer with a strong SEO focus.
• Portfolio of published content that has achieved organic rankings.
• Ability to manage multiple projects and meet deadlines independently.

Required skills

• Ahrefs
• SEMrush
• Google Analytics
• Google Search Console
• WordPress or Webflow
• Basic HTML/CSS for content formatting
• Mailchimp or HubSpot (email marketing platforms)
• Experience with AI writing tools for content generation and refinement