Search Engine Optimization Specialist

About the role

We are looking for a full‑time Search Engine Optimization Specialist to join our on‑site team in Surat. The role focuses on boosting organic visibility and search performance for client websites, primarily on Shopify and other eCommerce platforms.

Key responsibilities

• Conduct in‑depth keyword research and implement on‑page SEO, AEO, and GEO strategies.
• Perform comprehensive technical, content, and UX SEO audits.
• Develop and execute ethical link‑building campaigns.
• Monitor website performance using Google Analytics, Google Search Console, and other analytics tools.
• Prepare regular SEO performance reports for clients.
• Collaborate with designers, developers, and content creators to apply optimization recommendations.
• Stay up‑to‑date with search engine algorithm changes and emerging SEO tools.

Required profile

• Proven experience in SEO within digital agencies or eCommerce‑focused organisations.
• Strong analytical mindset with attention to detail.
• Effective communication skills and ability to work in a fast‑paced agency environment.
• Relevant SEO or digital‑marketing certifications are a plus.

Required skills

• Keyword Research
• On‑Page SEO, AEO, GEO techniques
• Meta‑tag creation and content optimisation
• Internal linking strategies
• Technical SEO audits (site speed, mobile friendliness, structured data, crawl/indexation)
• Link‑building best practices
• Google Analytics
• Google Search Console
• Shopify and other CMS/eCommerce platforms