Search Engine Optimization Specialist

About the role

We are seeking a data‑driven Search Engine Optimization Specialist to join our Bhavnagar office. You will lead all SEO initiatives, improving organic rankings, driving qualified traffic and maximising ROI through on‑page, off‑page and technical strategies.

Key responsibilities

• Conduct keyword research, optimise website content, meta tags and internal linking to boost on‑page relevance.
• Design and execute white‑hat link‑building campaigns, manage outreach, guest blogging and monitor backlink quality.
• Perform technical SEO audits, improve site architecture, URL structures, Core Web Vitals, XML sitemaps, robots.txt and schema markup.
• Track performance using Google Analytics 4, Google Search Console and SEO tools; produce weekly/monthly reports on traffic, rankings and ROI.

Required profile

• Solid understanding of performance marketing, conversion and online customer acquisition.
• Hands‑on experience with major SEO platforms and proven track record of scaling organic growth.
• Strong analytical ability to interpret data and recommend actionable improvements.
• Ability to collaborate closely with content writers and developers in an on‑site environment.

Required skills

• SEMrush
• Ahrefs
• Screaming Frog
• Moz
• Majestic
• Google Analytics 4
• Google Search Console
• Google Tag Manager
• HTML
• CSS
• JavaScript