Search Engine Optimization Specialist

About the role

The Search Engine Optimization Specialist will join ALPHONSO MEDIA’s Mohali office to plan and execute SEO strategies that boost organic visibility and drive qualified traffic to client websites.

Key responsibilities

• Conduct keyword research to identify high‑value search terms.
• Perform comprehensive SEO audits and recommend technical improvements.
• Optimize on‑page elements such as meta tags, headings, and content.
• Develop and execute link‑building campaigns.
• Monitor performance using Google Analytics, Search Console and other web analytics tools.
• Prepare regular performance reports for clients and internal stakeholders.
• Collaborate with content, design, and development teams to ensure SEO best practices are applied across all digital assets.

Required profile

• Strong analytical mindset with attention to detail and data‑driven decision making.
• Effective communication and teamwork skills for cross‑functional collaboration.
• Relevant experience in SEO or digital marketing.
• Degree or certification in marketing, IT or a related field is a plus.

Required skills

• Keyword Research
• On‑Page SEO
• SEO Audits
• Link Building
• Google Analytics
• Google Search Console
• Technical SEO (site speed, mobile optimization, indexing)