Search Engine Optimization Specialist

About the role

We are looking for a Search Engine Optimization Specialist to join our Guwahati office. In this full-time position you will shape and execute SEO strategies that drive organic traffic and improve search visibility for our client brands.

Key responsibilities

• Develop and implement comprehensive SEO plans to increase organic traffic and rankings.
• Conduct keyword research to uncover high-impact search terms and user intent.
• Perform on-page optimizations, including meta tags, headings, content structure and internal linking.
• Carry out technical and content-focused SEO audits to assess site health and performance.
• Manage ethical link-building campaigns and maintain high-quality backlink profiles.
• Monitor performance using web-analytics tools and generate regular reports with insights and recommendations.
• Collaborate with content, design and marketing teams to ensure SEO best practices are integrated across all digital assets.

Required profile

• Strong analytical and problem-solving abilities with high attention to detail.
• Effective written and verbal communication skills and a collaborative mindset.
• Relevant education or training in Marketing, Digital Marketing, Communications or a related field.
• Prior agency or in-house SEO experience is a plus.

Required skills

• Keyword research
• On-page SEO
• SEO audits (technical and content)
• Link building
• Web analytics
• Google Search Console
• Google Analytics
• Keyword research and site audit tools