Sales Officer

About the role

The Sales Officer will drive sales activities for Saraswathi Consumer Product, a food and FMCG company, based in Salem. The role involves prospecting, lead generation, order conversion, and maintaining strong customer relationships. The position requires regular field visits and collaboration with internal teams to meet sales targets.

Key responsibilities

• Identify prospective customers and generate leads.
• Follow up leads to convert opportunities into orders.
• Maintain and strengthen customer relationships, address queries and resolve service issues.
• Coordinate with internal teams on pricing, order processing, and delivery schedules.
• Support channel partners and distributors to achieve sales targets.
• Conduct regular field visits and market mapping.
• Collect competitor and market intelligence.
• Prepare concise reports and updates for management.

Required profile

• Strong customer service and communication skills.
• Experience in lead generation and sales operations.
• Experience in channel sales, collaborating with distributors and retailers.
• Basic computer proficiency (MS Office, CRM tools) and ability to prepare clear reports.
• Results‑oriented mindset with negotiation skills and willingness to travel regularly within the Salem region.
• Relevant educational background in Business, Marketing, Agriculture or related field; prior FMCG or agro‑product sales experience is a plus.

Required skills

• MS Office
• CRM tools