Sales Director

About the role

The Sales Director will shape and execute the company’s sales strategy for its events portfolio, driving revenue growth across territories. Reporting to senior management, you will collaborate with marketing, project directors and key customers to achieve ambitious sales targets.

Key responsibilities

• Define sales priorities and develop annual sales plans, including net sales targets and budgets for events.
• Partner with the Marketing team to create and launch selling initiatives for events.
• Lead the forecasting process, preparing monthly, quarterly and annual sales forecasts and projections in square metres.
• Design and implement a national sales programme, coordinating field sales action plans with Project Directors.
• Monitor market trends, economic indicators and competitor activity to identify opportunities in Tier‑2 cities.
• Set operational requirements, schedule staff, and follow up on performance results.
• Act as the primary liaison between key customers and internal teams, negotiating agreements with major clients.
• Research and qualify new customer prospects and market segments.
• Organise, staff, train and lead the sales team, using CRM data to analyse performance and recommend process improvements.

Required profile

• Proven experience in senior sales leadership, preferably within event or venue management.
• Strong track record of developing and delivering annual sales strategies and forecasts.
• Excellent negotiation skills with large, strategic accounts.
• Ability to analyse market data and translate insights into actionable sales plans.
• Leadership capability to organise, train and motivate a sales workforce.

Required skills

• CRM systems