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Retail Transformation Manager - Bharat

Aditya Birla Fashion and Retail Ltd. · Uttar Pradesh

🇬🇧 English

Job description

About the role

The Retail Transformation Manager will drive growth and operational excellence across stores in the Bharat region. You will design and execute footfall generation plans, analyse competition, and develop business strategies to maximise store performance.

Key responsibilities

  • Prepare quarterly footfall generation activity plans and ensure each store receives appropriate support.
  • Create store business plans in collaboration with Area Retail Managers (ARM) and coordinate with Head Office for execution.
  • Analyse competition data, identify emerging opportunities or threats, and recommend actions.
  • Visit potential sites, evaluate leads, and nurture relationships with regional business development representatives.
  • Manage franchisee relationships, resolve conflicts, and ensure SOP compliance.
  • Monitor merchandising, visual merchandising (VM), and store audit reports to identify recurring trends.
  • Oversee store operations, including cash, stock, cost management, housekeeping, and staff attendance, ensuring 100% compliance.
  • Design and monitor new store launch plans, providing hand‑holding support for the first three months.
  • Track CRM registration rates, analyse consumer behaviour, and provide insights to improve customer service.
  • Recruit, appraise, and motivate ARMs and Store Managers, set weekly sales targets, and manage monthly spend budgets.
  • Define training priorities, develop modules, and maintain a training calendar.

Required profile

  • Proven experience in retail business development, store operations, or similar roles.
  • Strong analytical mindset with ability to interpret footfall, competition, and consumer data.
  • Excellent stakeholder management skills, including franchisee and cross‑functional teams.
  • Leadership capability to recruit, coach, and motivate retail teams.
  • Ability to design and execute strategic plans and budgets.

Required skills

  • Retail analytics and footfall analysis
  • Competition and market analysis
  • Business planning and budgeting
  • Store operations management
  • CRM data monitoring

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Published 2 months ago

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Aditya Birla Fashion and Retail Ltd.

Uttar Pradesh