Public Relations Specialist

About the role

We are seeking a Public Relations Specialist to join El Sol Strategic Consultants in New Delhi. The role will support beauty, fashion and lifestyle clients by building media relationships, creating compelling content, and managing events and campaigns.

Key responsibilities

• Develop and execute media relations strategies to secure placements across print, broadcast and digital outlets.
• Monitor traditional and digital media for opportunities and emerging trends relevant to client brands.
• Coordinate marketing initiatives, including partnerships, sponsorships and influencer collaborations.
• Represent clients on‑site at press conferences, promotional events and campaign activations.
• Research, write and distribute press releases and other communication materials.
• Assist in crisis management and provide timely troubleshooting support.
• Maintain strong client relationships to ensure high retention and satisfaction.
• Contribute to the development of quarterly and annual brand marketing roadmaps alongside senior consultants.

Required profile

• Proven experience working with beauty, fashion or lifestyle clientele.
• Excellent interpersonal skills with the ability to build and nurture media and client networks.
• Strong organizational abilities and attention to detail in managing multiple projects.
• Ability to work flexible hours, including occasional Saturdays.

Required skills

• Press release writing
• Media monitoring (traditional and social platforms)
• Event coordination

What we offer

• Dynamic, creative work environment focused on data‑driven brand growth.
• Opportunities to work with global and homegrown brands across sectors.
• Professional development through collaboration with senior media consultants.