Product Marketer

About the role

Helixo is looking for a Product Marketer to drive growth for its AI‑first Shopify apps ecosystem. You will work on a fast‑moving, founder‑led team to turn product usage into powerful acquisition, activation and retention loops for B2B SaaS and D2C merchants.

Key responsibilities

• Design, launch and analyse growth experiments across acquisition, activation and retention funnels.
• Translate product usage into in‑app nudges, onboarding flows, case studies and referral loops.
• Create high‑converting landing pages, product updates, LinkedIn campaigns and customer stories.
• Run organic and paid demand‑generation campaigns to attract high‑intent Shopify merchants.
• Engage with Shopify and D2C communities on Slack, LinkedIn and other platforms to build brand presence.
• Own dashboards for installs, conversions, churn and revenue impact, continuously measuring performance.
• Collaborate with Product, Support and Design to align growth tactics with the product roadmap.

Required profile

• 2–5 years of SaaS product marketing experience, preferably in B2B or the Shopify ecosystem.
• Strong understanding of growth funnels, lifecycle marketing and A/B testing.
• Proven ability to craft compelling content and distribute it via LinkedIn, SEO, newsletters and case studies.
• Data‑driven mindset with experience using analytics tools to track and optimise campaigns.
• Clear writing and structured communication skills.

Required skills

• Posthog, Google Analytics 4, Mixpanel, Hotjar (or similar analytics platforms).
• LinkedIn, SEO, newsletter and case‑study content creation.
• A/B testing methodology.
• Email automation and CRM tools such as Crisp Chat.
• Basic Figma for quick design experiments.
• Referral program, affiliate growth and community‑marketing tactics.

What we offer

• Zero micromanagement – full ownership of the growth roadmap.
• High visibility – direct impact on installs, retention and the $1B merchant journey.
• Startup velocity – fast experimentation and rapid learning.
• Long‑term upside – potential leadership opportunities in a founder‑led rocketship.