Marketing Specialist (Digital & AI)

About the role

VOYE HOMES is seeking a proactive Marketing Specialist with a focus on digital channels and artificial-intelligence-driven tools. Based in Kochi (or Kozhikode), you will own end-to-end campaign execution, aiming to boost website traffic, generate qualified leads and increase conversions.

Key responsibilities

• Design, launch and optimise paid campaigns on Google Ads and Meta platforms, leveraging AI assistants such as ChatGPT and Gemini for copy and creative ideas.
• Develop and implement SEO, GEO and AEO strategies to improve organic visibility and AI-search rankings.
• Audit and enhance website content for search relevance and AI-friendly indexing.
• Set up and monitor A/B tests for ads, landing pages and conversion funnels.
• Track performance with Google Analytics 4, Tag Manager and Search Console, configuring conversion and event tracking.
• Analyse data to refine ROI, lead quality and overall campaign efficiency.
• Collaborate with product, design and sales teams to build CRO workflows and lead-generation processes.

Required profile

• 2–3 years of hands‑on experience in digital marketing, preferably in a performance‑oriented environment.
• Demonstrated ability to manage SEO projects and paid‑media budgets.
• Familiarity with AI‑powered marketing tools and a data‑driven mindset.
• Strong analytical and problem‑solving capabilities.

Required skills

• SEO
• Performance marketing
• AI marketing tools (e.g., ChatGPT, Gemini)
• Google Ads
• Meta Ads
• Google Analytics 4
• Google Tag Manager
• Google Search Console
• Conversion tracking & event tracking
• Conversion Rate Optimization (CRO)
• Lead‑generation workflow design