Marketing Manager – Wearables (India)

About the role

We are looking for a Marketing Manager to lead the wearables category in India. You will own the market strategy, drive integrated go‑to‑market (GTM) plans, and provide end‑to‑end creative and media leadership to fuel growth.

Key responsibilities

• Define a multi‑quarter India strategy for category leadership, including audience segmentation, channel roles and investment priorities.
• Lead end‑to‑end GTM for product launches and peak moments, ensuring planning, readiness, messaging alignment and post‑launch learning.
• Establish creative strategy, write briefs and guide external agencies to deliver high‑quality, culturally resonant assets.
• Own media strategy and budget allocation across the funnel, partner with agencies to plan, launch, measure and optimise campaigns.
• Collaborate with Retail and Sales/Partnerships to drive in‑store excellence and co‑marketing programmes with key accounts.
• Run operating rhythms, monitor business health signals, surface risks early and drive mitigation plans.
• Manage budget planning, pacing, scenario modelling and ROI‑focused prioritisation across all programmes.

Required profile

• 12+ years of experience in integrated marketing, GTM, product or brand marketing (consumer tech/devices preferred).
• Proven ownership of market‑level strategy and execution in India.
• Demonstrated experience managing media strategy, budgets and performance optimisation.
• Strong creative strategy and briefing capabilities with a track record of leading agencies.
• Cross‑functional leadership through influence across product, retail, sales, communications and analytics.
• Excellent communication skills for presenting recommendations and trade‑offs to senior executives.

Required skills

What we offer

• Opportunity to shape a fast‑growing wearables category in a dynamic market.
• Collaborative environment with cross‑functional teams and external partners.
• Leadership visibility and impact on brand and business performance.