Marketing Manager – Strategic Growth & Digital Lending

About the role

We are looking for a Marketing Manager to lead strategic growth initiatives for our digital lending and fintech products. You will own end‑to‑end customer‑acquisition campaigns for personal loans, STP digital lending and high‑ticket business loans, working closely with cross‑functional teams to drive qualified leads and revenue.

Key responsibilities

• Design and execute performance‑marketing strategies across Google, Meta, LinkedIn, affiliate, SEO and content channels.
• Build and optimise acquisition funnels, landing pages and application journeys to improve conversion rates.
• Collaborate with Product, Technology, Credit, Sales and Operations to reduce drop‑offs and enhance the digital onboarding experience.
• Manage campaign budgets, agencies and creative partners while monitoring CPL, CAC, approval and disbursal metrics.
• Produce campaign briefs, product messaging, ads, social‑media content, emailers and sales collateral.
• Conduct market research, segmentation and competitor analysis to uncover growth opportunities.

Required profile

• 4+ years of experience in performance, growth or product marketing within fintech, banking, NBFC or digital‑lending environments.
• Strong understanding of lending product eligibility, pricing, credit journey and regulatory compliance.
• Proven track record of generating high‑quality leads and improving acquisition cost efficiency.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• SEO