Marketing Manager – SaaS & Growth

About the role

ElasticRun is building scalable ecosystems that connect brands to consumers across India. As a Marketing Manager you will lead go‑to‑market initiatives, shape product positioning and translate business capabilities into compelling customer narratives. The role works closely with product, sales and business teams to drive adoption of our SaaS‑enabled solutions.

Key responsibilities

• Develop and execute integrated marketing strategies across website, digital and social channels aligned with business objectives.
• Plan, launch and manage multi‑channel campaigns from ideation through performance tracking.
• Design and run lead‑generation programs using paid, organic and lifecycle tactics.
• Collaborate with sales on program development, pipeline acceleration and creation of sales enablement assets such as decks and case studies.
• Track, analyse and report campaign performance, providing insights to improve ROI.
• Ensure all creative assets follow brand guidelines and maintain messaging consistency.
• Present marketing plans, results and actionable insights to senior leadership.

Required profile

• 3–6 years of experience in growth or product marketing, preferably in SaaS or digital‑first environments.
• Bachelor’s degree in Marketing, Business or a related field.
• Data‑driven mindset with strong analytical capabilities.

Required skills

• Hands‑on experience with CRM and marketing automation tools such as HubSpot and Salesforce.
• Proficiency in using Figma for collaborative design of campaign assets and landing pages.