Marketing Manager – AI‑Driven Strategy

About the role

We are looking for a Marketing Manager to lead AI‑driven marketing initiatives across our retail network. You will shape data‑centric campaigns, automate customer journeys, and integrate emerging technologies to boost brand visibility and sales.

Key responsibilities

• Develop and execute AI‑powered marketing strategies for all retail locations.
• Analyse customer data, build predictive models and segmentation schemes.
• Design and manage automated campaigns on WhatsApp, SMS, email and social media.
• Implement AI chatbots, virtual shopping assistants and loyalty programs.
• Drive foot‑fall and lead generation through geo‑targeted and omnichannel tactics.
• Collaborate with sales teams to improve lead conversion and showroom purchases.
• Explore and pilot AR/VR experiences and other growth‑hacking technologies.
• Monitor campaign performance, ROI and present actionable insights to management.

Required profile

• Proven experience in data‑driven marketing, preferably within retail.
• Strong analytical mindset with ability to translate insights into actionable campaigns.
• Comfortable working with cross‑functional teams and managing multiple channels.

Required skills

• Predictive analytics
• AI‑driven marketing tools
• CRM systems
• Marketing automation platforms
• WhatsApp, SMS, Email and Social Media campaign management
• AI chatbots
• AR/VR technology basics
• Customer segmentation and data analytics