Marketing Manager – AI Products & Digital Growth
Web Spiders · Kolkata
Job description
About the role
Web Spiders Group is seeking a driven Marketing Manager to lead end‑to‑end marketing initiatives for AI‑driven products and digital growth across global markets. You will shape brand visibility, generate leads, and drive product adoption for our AI, Voice AI, SaaS, and enterprise technology solutions.
Key responsibilities
- Develop and execute comprehensive marketing strategies aligned with revenue goals.
- Build brand awareness for Web Spiders, SpiderX AI and related offerings in domestic and international markets.
- Plan and run multi‑channel demand‑generation campaigns, including SEO, SEM, social, email, webinars and ABM.
- Manage performance‑marketing on Google, LinkedIn, Meta and other platforms.
- Lead product launch and market‑expansion initiatives, creating sales enablement collateral.
- Own digital presence across websites, blogs and social channels, driving traffic and conversions.
- Organise webinars, virtual events, conferences and partnership programs.
- Define and track KPIs such as MQLs, SQLs, CAC, ROI and provide regular performance reports.
Required profile
- 2‑6 years of experience in B2B, SaaS or technology marketing.
- MBA/PGDM in Marketing preferred.
- Proven ability to generate leads and manage digital campaigns.
- Strong collaboration skills with sales, product and customer‑success teams.
Required skills
- SEO
- SEM
- Marketing automation
- ABM (Account‑Based Marketing)
- Google Ads
- LinkedIn Ads
- Meta Ads
- Email marketing
- Analytics tools
What we offer
- Opportunity to work on cutting‑edge AI products.
- Dynamic, fast‑growing environment.
- Professional development and growth prospects.
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Published 1 month ago
Expires 3 weeks from now
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Web Spiders
Kolkata
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