Marketing Generalist

About the role

We are seeking a Marketing Generalist to lead brand awareness, content creation, demand generation and product marketing across multiple digital channels. The role combines creativity with data‑driven execution, leveraging AI‑powered tools to maximise marketing effectiveness in a fast‑growing B2B environment.

Key responsibilities

• Plan and execute integrated marketing campaigns across digital channels.
• Create and optimise content for blogs, social media, email, landing pages and the website.
• Own SEO strategy, including keyword research, technical SEO and content optimisation.
• Optimise content for AI search and answer engines using Generative Engine Optimisation (GEO) and AI SEO best practices.
• Monitor website traffic, search performance and campaign metrics, continuously improving results.
• Support product launches, webinars, events and partner‑marketing initiatives.
• Collaborate with product, sales and design teams to produce compelling marketing assets.
• Ensure consistent brand messaging across all customer touchpoints.

Required profile

• 2–5 years of experience in B2B marketing, preferably in SaaS, AI or enterprise technology.
• Strong content writing and storytelling abilities.
• Hands‑on experience with SEO, AI SEO and Generative Engine Optimisation (GEO).
• Familiarity with AI‑powered marketing tools and analytics platforms.
• Experience managing social media, email marketing and website content.
• Excellent analytical, organisational and project‑management skills.
• Self‑starter who thrives in a fast‑paced, high‑growth environment.

Required skills

• SEO
• AI SEO
• Generative Engine Optimisation (GEO)
• AI‑powered marketing tools
• Analytics platforms
• Content creation for blogs, social media, email and landing pages
• Social media management
• Email marketing
• Website management
• Keyword research
• Technical SEO
• Campaign metrics analysis