Marketing Finance Specialist

About the role

Aathi Life is seeking a Marketing Finance Specialist to join its team in Thiruvananthapuram. This full‑time, on‑site position focuses on tracking, analysing, and reporting the financial performance of marketing initiatives, helping the brand maximise ROI while supporting strategic decision‑making.

Key responsibilities

• Monitor and reconcile marketing budgets and campaign spend on a daily basis.
• Prepare regular financial reports that link marketing activities to revenue and profit outcomes.
• Conduct variance analysis, cost‑benefit assessments and forecasting for upcoming promotions and sales drives.
• Collaborate with marketing, sales and leadership teams to evaluate the financial impact of campaigns and provide data‑driven recommendations.
• Support senior management in budgeting, planning and strategic decision‑making for marketing and sales strategies.

Required profile

• Bachelor’s degree in Finance, Accounting, Business, Economics or a related discipline.
• Strong analytical mindset with proven ability to evaluate marketing performance and ROI.
• Solid understanding of finance principles, budgeting and cost tracking within a marketing or consumer‑brand environment.
• Effective communication skills to present insights clearly to cross‑functional teams.
• Ability to work on‑site in Thiruvananthapuram and manage multiple priorities with high attention to detail.

Required skills

• Advanced proficiency with spreadsheets (Excel).
• Experience using financial reporting tools.
• Familiarity with marketing analytics (advantageous).