Manager - PR & Content Marketing

About the role

We are seeking a dynamic Manager to lead PR and content marketing initiatives, driving product visibility and brand storytelling across lifestyle and corporate channels. The role partners closely with senior leadership to shape strategic messaging and enhance brand reputation.

Key responsibilities

• Design and execute PR seeding, media outreach, and curated media drops to boost product-led visibility.
• Plan high‑impact media engagements, events, walkthroughs, and brand interactions.
• Maintain relationships with Tier‑1, Tier‑2, business, lifestyle and regional media outlets.
• Manage PR calendars, campaign timelines and reporting, ensuring adherence to turnaround times.
• Track media coverage, share of voice, sentiment and campaign performance.
• Support crisis communication planning and real‑time issue management.
• Elevate leadership visibility through interviews, podcasts, opinion pieces and speaking opportunities.
• Lead LinkedIn marketing initiatives, corporate updates and thought‑leadership content.
• Develop industry narratives, media angles and communication frameworks for launches and cultural moments.
• Coordinate content creation and amplification with internal teams and external agencies.

Required profile

• 6–7 years of experience in lifestyle PR and corporate communications.
• Bachelor’s or Master’s degree in Marketing Communication, Journalism or a related field.
• Proven ability to manage multiple campaigns and stakeholders simultaneously.

Required skills

• SEO
• GEO optimisation
• Content marketing

What we offer

• Opportunity to shape brand narrative for a leading Indian lifestyle brand.
• Collaborative environment with senior leadership exposure.
• Professional growth in both lifestyle and corporate communication domains.