Manager, Customer Development - Front Line Marketing

About the role

The Manager, Customer Development – Front Line Marketing leads portfolio strategy and execution for CMG channels, aligning brand priorities with channel plans. Based in Gurugram, the role partners with KAMs, bottlers and internal teams to drive growth and deliver integrated marketing programs.

Key responsibilities

• Translate category growth strategies into channel‑specific portfolio execution plans and own the integrated CMG calendar.
• Lead annual business planning for key accounts, managing the JBP process and VDATE closures from ideation to performance reporting.
• Serve as the single point of integration between Marketing and CMG during planning cycles.
• Build customized selling stories, pitch decks and lead bottler/customer connect sessions.
• Develop and execute shopper‑marketing programs, bridging consumer strategy with in‑store behavior and managing creative development.
• Track brand and program performance, conduct ROI analysis and build analytics frameworks linking category growth to channel KPIs.

Required profile

• Minimum 4 years of experience within the TCCC system.
• MBA from a top‑tier business school is preferred.
• Strong collaboration skills across internal teams (Connections, Activation, CE, R&D) and external agencies.
• Willingness to travel 26 %–50 % and relocate if needed.
• Based in Gurugram, India.

Required skills

• Business Analytics
• Data analysis
• ROI analysis