Manager Brand Activation Insights & Media

About the role

The Manager Brand Activation Insights & Media will own and steer the execution of the Global Brand & Category Strategy across India. This role integrates brand activations, consumer insights and media planning to deliver data‑driven storytelling, effective media investments and culturally relevant brand moments.

Key responsibilities

• Implement and support the India Brand Marketing Activation calendar, drafting briefs and leading agency collaborations for creative development and rollout.
• Translate global creative concepts into locally relevant initiatives, driving pan‑India strategies focused on key cities and ensuring delivery against brand KPIs.
• Integrate consumer, cultural and category insights into all brand campaigns, turning brand health, behavior and digital signals into actionable marketing strategies.
• Partner with the Emerging Markets team to track brand health metrics, develop post‑campaign learning agendas and uncover growth opportunities.
• Work with media agencies to design top‑ and mid‑funnel media strategies, define channel mix, audience targeting and budget allocation, and monitor media performance.
• Maintain financial oversight of campaigns, including budgets, expenditures, timelines and ROI, and ensure compliance with approval and audit protocols.

Required profile

• Proven ability to own and steer brand strategy execution across a large, diverse market.
• Experience leading integrated brand activation, consumer insights and media planning initiatives.
• Strong analytical mindset with a data‑led approach to storytelling and media effectiveness.
• Excellent collaboration skills with internal teams (Sports Marketing, PR, Communities) and external agencies.

Required skills