LinkedIn Ads Runner / LinkedIn Campaign Specialist

About the role

We are seeking a results‑driven LinkedIn Ads Runner to design, launch, and optimise LinkedIn advertising campaigns that generate high‑quality B2B leads, boost brand awareness, and support business growth.

Key responsibilities

• Create, manage, and continuously optimise LinkedIn ad campaigns across Sponsored Content, Message Ads, Lead Gen Forms, and Dynamic Ads.
• Define precise audience targeting based on industry, job title, company size, geography and other criteria.
• Monitor performance metrics such as ROI, CTR, CPL and conversion rates, and implement improvements.
• Conduct A/B testing on creatives, audiences and ad copy.
• Collaborate with design and content teams to produce compelling ad creatives and copy.
• Prepare daily, weekly and monthly performance reports.
• Manage advertising budgets efficiently.
• Stay up‑to‑date with LinkedIn advertising trends and best practices.

Required profile

• Bachelor’s degree in Marketing, Business or a related field.
• 3–8 years of experience in LinkedIn Ads or performance marketing.
• Experience in IT services, staffing or SaaS is a plus.
• Strong communication and analytical abilities.
• Basic understanding of digital marketing funnels and CRM tools.

Required skills

• Hands‑on experience with LinkedIn Campaign Manager.
• Deep knowledge of B2B lead generation strategies.
• Expertise in audience segmentation and retargeting.
• Proficiency with analytics and reporting tools.