Lead - SEO

About the role

We are seeking a highly analytical and execution‑focused SEO Lead to own and drive organic growth across ACKO’s digital properties. In this individual contributor role you will shape SEO strategy, run experiments, and report on performance for both traditional search engines and emerging AI‑driven discovery platforms.

Key responsibilities

• Develop and execute comprehensive SEO roadmaps aligned with business objectives, including quarterly and annual KPIs.
• Identify high‑impact growth opportunities through keyword research, search intent analysis, content gap analysis, and competitor benchmarking.
• Lead content optimization initiatives: keyword research, topic clustering, entity mapping, content briefs, and topical authority hubs.
• Design and implement Generative Engine Optimization (GEO) strategies and monitor brand visibility on AI platforms such as ChatGPT, Claude, Gemini, and Perplexity.
• Conduct technical SEO audits, resolve crawlability, indexation, rendering, Core Web Vitals, JavaScript SEO, and schema issues.
• Own App Store Optimization (ASO) for mobile listings, improving discoverability and conversion rates.
• Build scalable backlink acquisition programs through partnership, PR, and digital outreach.

Required profile

• Strong analytical mindset with a focus on execution and measurable results.
• Ability to work independently and own end‑to‑end SEO strategy.
• Collaborative experience working with product, content, engineering, design, and analytics teams.
• Deep expertise in Technical SEO, Content SEO, ASO, Generative Engine Optimization, AI Visibility Tracking, and SEO automation.

Required skills

• Technical SEO
• Content SEO
• App Store Optimization (ASO)
• Generative Engine Optimization (GEO)
• AI Visibility Tracking
• SEO automation
• Keyword research & topic clustering
• Entity mapping & search intent analysis
• Structured data implementation
• Core Web Vitals optimization
• JavaScript SEO
• XML sitemaps, robots.txt, canonical tags, redirects
• Backlink acquisition and outreach