GTM Strategist – Founder’s Office

About the role

Meraki Labs is seeking a highly agile GTM Strategist to own the end‑to‑end go‑to‑market strategy for multiple stealth‑mode products. You will translate cutting‑edge technology into compelling consumer and creator brands, shaping launch DNA from concept to market dominance.

Key responsibilities

• Define positioning, value proposition, Ideal Customer Profile and messaging frameworks for distinct audiences across verticals.
• Design and execute multi‑channel launch playbooks for international creator markets and consumer wellness spaces.
• Build rapid experimentation frameworks (landing‑page MVPs, smoke tests, beta‑testing communities) to validate features and positioning.
• Partner directly with Product and Engineering to align roadmaps with real‑time market feedback and acquisition loops.
• Identify and exploit unconventional growth channels, content loops, strategic partnerships and community‑led tactics.

Required profile

• 8+ years launching brand‑new products or business units in fast‑paced, resource‑constrained startups.
• Deep experience in AI/creator tool ecosystems (PLG, international localization) or consumer subscription/wellness apps; experience in both is a strong plus.
• Data‑driven intuition to make strategic decisions with minimal historical data.
• Full‑stack execution mindset – comfortable building landing pages, writing copy, and setting up tracking.
• Exceptional storytelling ability to turn technical concepts into clear launch narratives.

Required skills

What we offer

• True ownership and autonomy over multiple product launches.
• Opportunity to work across diverse industries—from AI creativity tools to mental‑wellness platforms.
• Impact‑driven culture that values speed, high agency, lean execution and continuous learning.