Growth Marketing Manager

About the role

Martizy is a fast‑growing multi‑brand D2C commerce platform looking for a Growth Marketing Manager to own end‑to‑end growth across its lifestyle, apparel and fragrance verticals. You will lead paid acquisition, retention, conversion optimisation and experimentation, working directly with the founder to shape the growth strategy.

Key responsibilities

• Plan, launch and optimise performance‑marketing campaigns on Meta Ads, Google Ads and marketplace ad platforms for multiple brands.
• Own the full‑funnel growth strategy, covering acquisition, retargeting, retention and CRO.
• Manage monthly ad budgets, ensuring targets for ROAS, CAC and contribution margin are met.
• Design and execute growth experiments across channels, landing pages and offers.
• Build structured creative‑testing frameworks in partnership with the creative team.
• Set up and maintain tracking and attribution (GA4, Meta Pixel, server‑side tracking, UTM discipline).
• Analyse campaign, cohort and LTV data to inform budget allocation and optimisation decisions.
• Report weekly on performance metrics and translate insights into actionable initiatives.

Required profile

• 3–5 years of hands‑on growth or performance‑marketing experience, preferably with D2C or e‑commerce brands.
• Proven ability to scale ad spend profitably on Meta and Google platforms.
• Strong analytical mindset with experience in cohort analysis, CAC/LTV modelling and contribution‑margin thinking.
• Comfortable working in a lean, fast‑moving, founder‑led environment.
• Based in or willing to relocate to Vijayawada.

Required skills

• Meta Ads
• Google Ads
• GA4 (Google Analytics 4)
• Meta Pixel
• Server‑side tracking
• UTM tagging discipline
• Cohort analysis
• CAC/LTV modelling
• Attribution and tracking tools
• Marketplace advertising consoles

What we offer

• Full ownership of growth across a multi‑brand portfolio.
• Direct collaboration with the founder on strategy and P&L decisions.
• Fast decision cycles with visible impact on business outcomes.
• Opportunity to grow into a leadership role as the company scales.