Ecommerce Brand Management Manager

About the role

We are seeking a strategic, growth‑focused Manager to lead the Ecommerce Brand Management portfolio for our private‑label beauty brands. In this senior role you will own revenue performance, shape long‑term brand strategy and ensure flawless execution across digital and retail touchpoints.

Key responsibilities

• Drive annual revenue targets and P&L ownership for the private‑label beauty portfolio.
• Conceptualise and launch high‑impact brand events, new SKUs and promotional campaigns to increase daily run rate and market share.
• Optimise pricing, catalogue structure and product listing ads (CTR, ROAS) using data‑driven insights.
• Maintain daily, weekly and quarterly performance trackers and provide executive reporting.
• Manage homepage real‑estate allocation, share‑of‑voice and algorithmic adjustments to maximise click‑through rates.
• Oversee promotional frameworks to protect gross margins while meeting discount targets.
• Monitor competitor pricing and ensure compliance with discount governance.
• Collaborate with central site teams, product managers and external vendors to secure premium visibility.
• Ensure visual and offer consistency across homepage and category landing pages.
• Monitor inventory health and coordinate with supply‑chain functions to avoid stockouts.

Required profile

• Proven track record of scaling consumer brands in an ecommerce environment.
• Strong analytical mindset with ability to translate data into actionable strategies.
• Excellent stakeholder management and cross‑functional leadership skills.
• Experience managing budgets, P&L and promotional discount structures.
• Detail‑oriented with a focus on brand integrity and visual consistency.

Required skills

• Data‑driven decision making and performance tracking.
• Ecommerce platform and digital campaign management.
• Pricing strategy and catalogue architecture.
• Knowledge of product listing advertising metrics (CTR, ROAS).