Digital Marketing Specialist – SEO & WordPress

About the role

We are looking for a Digital Marketing Specialist with a strong focus on SEO and WordPress to join our team in Guwahati. You will be responsible for improving our online visibility, driving organic traffic, and supporting lead generation efforts.

Key responsibilities

• Develop and execute comprehensive SEO strategies, including on‑page, off‑page and technical optimisation.
• Manage, update and optimise the company’s WordPress website.
• Conduct keyword research, competitor analysis and create SEO‑friendly landing pages, blogs and other content.
• Monitor performance with Google Analytics and Google Search Console, and produce monthly SEO reports.
• Identify and resolve indexing, crawling, Core Web Vitals and other technical issues.
• Submit XML sitemaps, manage robots.txt and implement schema markup.
• Optimise the Google Business Profile for local search and support lead generation on Meta platforms.

Required profile

• 1‑3+ years of experience in digital marketing or SEO.
• Proven experience with local SEO and lead generation.
• Google certifications are a plus.

Required skills

• WordPress
• Google Search Console
• Google Analytics
• HTML (basic)
• On‑page, off‑page and technical SEO
• Core Web Vitals optimisation
• XML sitemaps, robots.txt and schema markup
• Familiarity with Ahrefs, SEMrush, Screaming Frog or similar tools