Digital Marketing Specialist – Onsite in Kochi

About the role

Medcity International Academy is seeking a full‑time Digital Marketing Specialist to join its team in Kochi. You will be responsible for planning, executing, and optimizing digital campaigns that promote the academy’s wide range of professional training programs and increase brand visibility.

Key responsibilities

• Manage and grow social media platforms, create and schedule engaging content.
• Plan, launch, and monitor paid advertising campaigns across Google, Meta and other channels.
• Coordinate email marketing initiatives and track their performance.
• Implement SEO/SEM strategies to improve organic reach and search rankings.
• Analyze campaign data using web analytics tools and produce regular performance reports.
• Collaborate with academic and operations teams to ensure consistent messaging for new courses and events.
• Support reputation management and audience engagement activities.

Required profile

• Bachelor’s degree in marketing, communications, business or a related field.
• Prior experience in digital marketing, preferably within the education or training sector.
• Strong communication skills and ability to work on‑site in a fast‑paced, target‑oriented environment.
• Proven ability to manage multiple projects simultaneously.

Required skills

• Google Analytics
• Meta Business Suite
• Email marketing platforms
• SEO and SEM fundamentals
• Web analytics and data interpretation