Digital Marketing Specialist (On-site, Kozhikode)

About the role

WISBATO is seeking a full‑time Digital Marketing Specialist to join its Kozhikode office. You will design, launch and optimise multi‑channel campaigns that boost brand awareness, engagement and conversions for our clients.

Key responsibilities

• Develop and execute digital marketing strategies across search, social, email and web channels.
• Manage social media editorial calendars, create and schedule content.
• Set up, monitor and optimise paid campaigns on platforms such as Meta Ads and Google Ads.
• Track performance using web analytics tools, generate reports and provide data‑driven recommendations.
• Collaborate with design, development and branding teams to ensure cohesive campaign execution.
• Stay up‑to‑date with industry trends, algorithm changes and best practices.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent experience.
• Proven experience in digital and social media marketing, campaign planning and optimisation.
• Strong analytical skills with ability to interpret data and present insights.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects, meet deadlines and work in a cross‑functional environment.

Required skills

• Google Analytics (or similar web analytics tools)
• Meta Ads (Facebook/Instagram advertising)
• Google Ads
• Search Engine Optimization (SEO)
• Social Media Marketing
• Basic content creation for digital channels