Digital Marketing Specialist – On-site, Ahmedabad

About the role

The Digital Marketing Specialist will join Akaame Export Private Limited’s team in the Greater Ahmedabad Area to lead and optimise online campaigns that drive brand awareness, lead generation and customer engagement for the company’s fashion manufacturing and export business.

Key responsibilities

• Plan, execute and optimise multi‑channel digital marketing campaigns aligned with business objectives.
• Manage and grow the company’s presence on key social media platforms, creating content calendars and publishing engaging posts.
• Develop and launch email marketing initiatives and other online promotions.
• Monitor campaign performance, analyse web and social analytics, and produce regular performance reports.
• Identify optimisation opportunities to improve ROI and recommend data‑driven adjustments.
• Collaborate with design, sales and production teams to ensure consistent brand messaging.

Required profile

• Proven experience in digital and social media marketing, preferably within fashion, manufacturing or export sectors.
• Strong analytical mindset with the ability to interpret web and campaign data.
• Excellent written and verbal communication skills and a collaborative attitude.
• Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent practical experience.
• Ability to work on‑site in Ahmedabad, manage multiple projects and meet tight deadlines.

Required skills

• Social media management tools (e.g., Hootsuite, Buffer).
• Email marketing software (e.g., Mailchimp, SendinBlue).
• Google Analytics for web performance tracking.
• Basic SEO concepts.