Digital Marketing Specialist

About the role

We are seeking a results‑driven Digital Marketing Specialist to boost our online presence in Kochi. The role involves planning, executing and optimizing paid campaigns, SEO initiatives and social media activities while delivering clear performance reports.

Key responsibilities

• Set up, manage and optimise Meta (Facebook & Instagram) and Google Search/Display/Video ad campaigns, monitoring budgets, CPL and ROAS.
• Conduct on‑page and off‑page SEO, perform keyword research, optimise meta tags and audit site performance.
• Oversee daily social media operations across Instagram, Facebook, LinkedIn, YouTube and other platforms, handling community engagement and brand reputation.
• Develop and maintain monthly content calendars, collaborate on copy, video and graphic concepts.
• Track campaign metrics using Google Analytics, Meta Business Suite and other web analytics tools, producing weekly and monthly performance reports.

Required profile

• 1–2 years of hands‑on digital marketing experience.
• Strong analytical mindset with ability to translate data into actionable insights.
• Excellent written and verbal communication skills.
• Creative, detail‑oriented and able to thrive in a fast‑paced environment.

Required skills

• Meta Ads Manager
• Google Ads
• SEO tools (e.g., Ahrefs, SEMrush, Google Search Console)
• Social media scheduling platforms (e.g., Buffer, Hootsuite)
• Google Analytics
• Meta Business Suite
• Web analytics tools