Digital Marketing Specialist

About the role

We are seeking a creative and data‑driven Digital Marketing Specialist to boost our online presence and generate demand across global markets. The role focuses on planning, executing and optimizing performance‑based campaigns for an IT services provider.

Key responsibilities

• Plan, launch and optimise digital campaigns on Google Ads, LinkedIn, social platforms and email.
• Develop and manage SEO and SEM strategies to increase organic traffic and leads.
• Create engaging content for websites, blogs, landing pages and social media.
• Monitor, analyse and report performance using Google Analytics and other dashboards.
• Collaborate with business development and sales to align marketing with revenue targets.
• Maintain website updates, landing pages and conversion‑optimisation initiatives.
• Support brand‑building activities, webinars, events and promotional programmes.

Required profile

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong analytical mindset with ability to turn data into actionable insights.
• Excellent written and verbal communication skills.
• Experience in the IT services, cloud or technology sector is a plus.

Required skills

• SEO and SEM
• Google Ads
• Social media marketing
• Email marketing
• Google Analytics
• Google Search Console
• Marketing automation tools
• LinkedIn Ads
• B2B lead generation
• Performance marketing
• Content marketing
• Inbound marketing
• CRM tools (e.g., HubSpot, Zoho)