Digital Marketing Specialist

About the role

Techouse is looking for a motivated Digital Marketing Specialist to join its dynamic team in Hyderabad. You will play a pivotal role in designing and executing innovative campaigns that boost brand visibility and engage audiences across multiple digital channels.

Key responsibilities

• Create and manage digital marketing campaigns, including keyword research, competitive analysis, and ad copy development.
• Support international marketing teams by handling channel uploads and sharing assets.
• Monitor campaign performance, identify improvement areas, and implement optimisations.
• Apply advanced targeting techniques to reach specific audience segments.
• Refine automation settings, bids, keywords, and landing pages to maximise results.
• Track metrics in Excel, produce detailed reports, and deliver actionable insights.

Required profile

• Fresh graduates are welcome; ideally candidates have over 1 year of experience in social and digital marketing.
• Strong verbal and written English communication skills.
• Ability to manage multiple campaigns, meet deadlines, and adapt quickly.
• Proactive attitude toward staying updated on industry trends.

Required skills

• Google Analytics
• SEMrush
• Keyword research tools
• Google Ads
• Facebook Ads
• Excel (advanced)
• Microsoft Office (Word, PowerPoint)
• Google Docs, Box
• Keynote / PowerPoint
• Adobe Photoshop
• Adobe Premiere
• YouTube channel operations and backend management

What we offer

• Competitive compensation package.
• Performance‑based bonuses.
• Training and career‑advancement opportunities.
• Generous vacation and personal leave.
• Collaborative, inclusive work environment.