Digital Marketing Specialist

About the role

We are looking for a proactive Digital Marketing Specialist to lead and optimise our online presence across multiple channels. You will work closely with design and content teams to create compelling campaigns that drive traffic, engagement, and conversions.

Key responsibilities

• Develop and execute digital marketing campaigns on social media, search engines, and email platforms.
• Conduct keyword research and implement SEO best practices to improve organic rankings.
• Manage and optimise PPC campaigns on Google Ads and social media advertising platforms.
• Analyse campaign performance data, generate insights, and recommend strategic improvements.
• Collaborate with design and content teams to produce engaging marketing assets.
• Maintain and optimise the company website for SEO, usability, and cross‑device performance.

Required profile

• Strong understanding of SEO, PPC, content marketing, and social media marketing.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast‑paced environment.
• Analytical mindset with attention to detail.

Required skills

• Google Analytics
• Google Ads
• Facebook Ads Manager
• WordPress (or other CMS platforms)