Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to evaluate and improve AI‑generated marketing outputs. You will assess campaigns, content, and branding materials, providing expert feedback that enhances creativity, effectiveness, and overall performance.

Key responsibilities

• Review AI‑generated marketing campaigns, ads, email sequences, social media posts, blog articles, and landing‑page copy.
• Assess SEO recommendations, keyword strategies, and content optimisation techniques.
• Analyse campaign performance metrics and suggest data‑driven improvements.
• Identify inconsistencies in branding, messaging, and customer communication.
• Provide detailed feedback on audience targeting, conversion strategies, and funnel optimisation.
• Evaluate digital marketing plans across multiple platforms and channels.
• Contribute to the continuous improvement of AI capabilities in digital marketing and growth strategy.

Required profile

• Strong understanding of digital marketing principles and strategy.
• Knowledge of content, social media, and email marketing.
• Familiarity with SEO fundamentals and keyword research.
• Ability to analyse campaign data and performance metrics.
• Excellent communication, analytical, and problem‑solving skills.
• High attention to detail and strong organisational abilities.

Required skills

• Google Analytics or GA4
• Google Ads, Meta Ads, LinkedIn Ads
• HubSpot, Mailchimp
• Ahrefs, SEMrush, Google Search Console
• HubSpot CRM or Salesforce
• Canva or basic graphic‑design tools
• AI‑assisted marketing and content‑generation tools

What we offer

• Flexible working hours
• Opportunity to work on cutting‑edge AI projects
• Competitive compensation
• Hands‑on experience improving AI‑generated marketing content
• Collaborative, innovative, growth‑focused environment