Digital Marketing Specialist

About the role

Harvee Designs, a digital marketing and branding agency in Coimbatore, is looking for a results‑driven Digital Marketing Specialist focused on Search Engine Optimization. The role is ideal for fresh graduates or candidates with up to one year of experience who want to help clients improve online visibility, attract organic traffic and generate quality leads.

Key responsibilities

• Develop and execute comprehensive SEO strategies to boost organic rankings and website performance.
• Conduct keyword research, competitor analysis and market trend assessments.
• Optimize site architecture, URL structures, metadata, internal linking and on‑page content.
• Implement technical SEO improvements such as site speed optimization, schema markup, indexing, crawling and Core Web Vitals.
• Perform regular SEO audits and provide actionable recommendations.
• Collaborate with content creators to produce SEO‑friendly blogs, landing pages and service pages.
• Plan and manage ethical link‑building campaigns and monitor backlink profiles.
• Enhance local SEO through Google Business Profile optimization and citation management.
• Track performance using Google Analytics, Google Search Console and other SEO tools, and prepare monthly reports.
• Stay updated on AI tools (ChatGPT, Gemini, Claude, Perplexity) and appear on camera for content videos when required.

Required profile

• Fresh graduate or 0‑1 year of experience in digital marketing or SEO.
• Strong written and spoken English communication skills.
• Ability to work collaboratively with developers, designers and other team members.
• Willingness to appear on camera for video content as needed.

Required skills

• Technical SEO, On‑Page SEO, Off‑Page SEO, Local SEO.
• Keyword research and content optimization.
• Google Analytics and Google Search Console.
• Schema markup, Core Web Vitals, site speed optimization.
• Link‑building and backlink analysis.
• Familiarity with AI tools such as ChatGPT, Gemini, Claude, Perplexity.