Digital Marketing Specialist

About the role

We are seeking an experienced Digital Marketing Specialist to lead and optimise our online campaigns. The role focuses on driving brand awareness, lead generation and business growth across multiple digital channels.

Key responsibilities

• Develop and implement digital marketing strategies aligned with business objectives.
• Plan, execute, and optimise campaigns on Google Ads, Meta Ads, LinkedIn and other platforms.
• Manage SEO and SEM activities to improve website visibility and search rankings.
• Create, schedule and monitor engaging content for social media channels.
• Track campaign performance using analytics tools and generate actionable insights.
• Manage email marketing campaigns and lead‑nurturing activities.
• Coordinate with content, design and sales teams to ensure successful execution.
• Conduct keyword research, competitor analysis and market research.
• Monitor website traffic and user engagement with Google Analytics and related reporting tools.
• Stay updated on the latest digital marketing trends, tools and best practices.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• Minimum 5 years of proven experience in digital marketing.
• Relevant digital marketing certifications are a plus.
• Strong analytical, communication and problem‑solving abilities.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Required skills

• SEO
• SEM
• PPC
• Google Ads
• Meta Ads
• Google Analytics
• Google Search Console
• Social media marketing
• Marketing automation
• CRM tools