Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to join our dynamic agency and drive online growth for our clients. The role involves planning, executing and optimizing multi‑channel campaigns that increase brand awareness, generate leads and boost conversions.

Key responsibilities

• Plan and execute Social Media Marketing campaigns across platforms.
• Develop and implement comprehensive Digital Marketing strategies.
• Handle SEO, including on‑page and off‑page optimization.
• Create, manage and optimise Google Ads campaigns.
• Monitor performance using Web Analytics tools and report insights.
• Manage both paid and organic growth initiatives.
• Collaborate with the creative team to produce compelling content and execute campaigns.
• Drive brand awareness, lead generation and conversion objectives.

Required profile

• Proven experience in Social Media and Digital Marketing.
• Strong knowledge of SEO principles and techniques.
• Hands‑on experience with Google Ads.
• Proficiency in Web Analytics tools.
• Excellent communication and project‑management abilities.
• Experience in an advertising or marketing agency is a plus.
• Marketplace experience (Amazon, Flipkart, etc.) is an added advantage.

Required skills

• SEO
• Google Ads
• Web Analytics