Digital Marketing Specialist

About the role

ITSS is looking for a results‑driven Digital Marketing Specialist to join its Global Marketing Team. You will design and execute integrated digital campaigns that generate pipeline, boost brand awareness, and support the company’s expansion across international markets.

Key responsibilities

• Plan, launch and optimise multi‑channel campaigns across SEO, SEM, social media, email and display advertising.
• Manage end‑to‑end campaign lifecycles from brief to performance analysis, aligning with global go‑to‑market strategies.
• Collaborate with regional teams to localise campaigns for APAC, EMEA and the Americas.
• Develop and maintain a content calendar, producing blogs, landing pages, whitepapers, case studies and video scripts.
• Conduct technical SEO audits, keyword research and on‑page/off‑page optimisation.
• Manage paid media budgets on Google Ads, LinkedIn, Meta and emerging platforms, optimising for ROAS and CPL.
• Build and maintain marketing automation workflows in HubSpot, Marketo or Pardot.
• Define, track and report KPIs such as traffic, conversion rates, MQLs, pipeline influence and revenue attribution.
• Ensure digital assets follow global brand guidelines and improve website UX and CRO.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 3–6 years of hands‑on digital marketing experience, preferably in B2B technology or IT services.
• Strong written and verbal communication skills in English.

Required skills

• Google Analytics 4 and Google Tag Manager
• SEO tools such as SEMrush, Ahrefs or Moz
• Marketing automation platforms: HubSpot, Marketo or Pardot
• CRM system: Salesforce
• Paid media platforms: Google Ads, LinkedIn, Meta

What we offer

• Competitive salary package with performance‑linked bonus
• Opportunity to work on global campaigns across 30+ markets
• Exposure to enterprise‑level technology projects