Digital Marketing Specialist

About the role

We are seeking a results‑driven Digital Marketing Specialist to join our growing team. You will plan, execute, and optimise campaigns across multiple channels to boost brand awareness, generate leads, and acquire customers.

Key responsibilities

• Plan and launch paid campaigns on Google Ads, Meta Ads, LinkedIn and other platforms.
• Manage and optimise campaigns to maximise ROI and lead conversions.
• Develop and implement SEO strategies to increase organic traffic.
• Create and manage email marketing and automation workflows.
• Monitor performance, analyse metrics and deliver actionable insights.
• Collaborate with content, design and sales teams to produce high‑performing assets.
• Lead social media initiatives to enhance brand presence.
• Conduct market research, competitor analysis and identify growth opportunities.
• Track and report KPIs such as CPL, CAC, ROAS, lead quality and conversion rates.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 3–5 years of experience in digital, performance or growth marketing.
• Relevant certifications (Google Ads, Google Analytics, Meta Blueprint, HubSpot) are a plus.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• SEO and SEM
• Email marketing
• Social media marketing
• Google Analytics
• Google Tag Manager
• Search Console
• Marketing automation tools
• CRM platforms