Digital Marketing Specialist – Growth & Lead Generation

About the role

1-Circle is expanding its digital presence and seeks a Digital Marketing Specialist in Bengaluru to drive qualified lead generation and measurable growth. The role is end‑to‑end, covering paid media, SEO, social media and conversion optimisation while working closely with the Dubai team.

Key responsibilities

• Develop and execute the overall digital marketing and lead‑generation strategy.
• Plan, launch and optimise paid campaigns on Google Ads, Meta (Facebook/Instagram) and LinkedIn.
• Generate qualified leads from entrepreneurs, investors and businesses targeting the UAE market.
• Manage SEO, keyword strategy, website optimisation and content planning to boost organic visibility.
• Oversee social‑media presence on LinkedIn, Instagram, Facebook and related platforms.
• Create and coordinate graphics, short‑form videos, landing pages and other marketing assets.
• Build and optimise landing pages, lead forms, remarketing campaigns and conversion funnels.
• Improve local visibility through Google Business Profile and UAE‑focused search tactics.
• Track website traffic, campaign performance, lead quality, cost per lead and conversion rates.
• Collaborate with sales teams to refine lead qualification, follow‑up processes and campaign effectiveness.
• Research competitors, market trends and new digital opportunities in the UAE business‑services sector.
• Prepare weekly and monthly performance reports with actionable insights.
• Allocate and optimise the digital marketing budget based on CPL, conversion rate and ROI.
• Leverage AI tools and marketing automation for content production, campaign optimisation and reporting.

Required profile

• 2–4 years of hands‑on experience in digital marketing, paid media and lead generation.
• Proven ability to understand business services and translate that knowledge into effective campaigns.
• Experience working with cross‑functional teams and managing budgets.
• Strong analytical mindset with a focus on measurable results.

Required skills

• Google Ads (Search, Display, Performance Max)
• Meta Ads (Facebook, Instagram)
• LinkedIn Ads
• Search Engine Optimisation (SEO) and keyword research
• Website optimisation and landing‑page creation
• Social‑media management (LinkedIn, Instagram, Facebook)
• Graphic design and short‑form video coordination
• Remarketing and conversion‑funnel optimisation
• Google Business Profile management
• AI‑driven content tools and marketing automation platforms
• Web analytics and performance tracking