Digital Marketing Specialist (Forex/CFD)

About the role

We are seeking a Digital Marketing Specialist with solid experience in Forex, CFD, or financial services. The role will focus on generating high‑quality leads, optimizing conversion funnels, and scaling revenue through data‑driven performance marketing across multiple channels.

Key responsibilities

• Plan, execute, and optimise multi‑channel campaigns on Meta, Google, YouTube and native platforms.
• Drive high‑intent lead generation for live trading accounts and manage conversion funnels (landing pages, KYC, deposit).
• Optimise CPL, CPA and deposit conversion rates while managing budgets across geographies.
• Collaborate with CRM and sales teams to improve lead quality and retention.
• Analyse performance data, test new angles (e.g., market volatility, commodity trends) and implement data‑driven improvements.
• Develop compliant ad creatives, copy and messaging aligned with financial regulations.

Required profile

• 3‑5 years of experience in digital marketing for Forex, CFD or financial services.
• Proven ability to generate high‑quality leads and optimise trader acquisition funnels (demo, KYC, deposit).
• Strong analytical mindset focused on ROI and revenue impact.
• Experience working in regulated or compliance‑heavy environments.
• Understanding of global markets, especially MENA, EU and Africa.
• Creative, performance‑driven approach with the ability to scale winning campaigns aggressively.

Required skills

• Advanced Meta Ads management.
• Advanced Google Ads management.
• Tracking tools: GA4, GTM, Pixels, conversion APIs.
• Data analysis and performance optimisation.