Digital Marketing Manager – Meta & Google Ads

About the role

We are looking for a Digital Marketing Manager to lead and optimise paid‑media campaigns across Meta (Facebook & Instagram) and Google platforms, driving both conversions and brand awareness for our skin & hair care line. Nytarra is a simple skin & hair care brand focused on natural self‑care rituals. You will work closely with the product and creative teams to align messaging with brand values.

Key responsibilities

• Plan, execute and continuously optimise Meta (Facebook & Instagram) and Google Ads campaigns to achieve conversion and awareness goals.
• Scale advertising efforts to emerging platforms such as Amazon Ads and Pinterest Ads as the business grows.
• Design and manage audience targeting, retargeting and A/B testing strategies to maximise return on ad spend.
• Develop full‑funnel advertising strategies covering awareness, consideration, conversion and retention phases.
• Allocate and monitor ad budgets across all platforms to ensure efficient spend.

Required profile

Required skills

• Meta Ads (Facebook & Instagram)
• Google Ads
• Amazon Ads
• Pinterest Ads
• Audience targeting
• Retargeting
• A/B testing