Digital Marketing Manager

About the role

You will own and grow the company’s digital sales across major marketplaces and its direct‑to‑consumer store. The role combines performance marketing, brand building and data‑driven decision making in a fast‑moving startup environment.

Key responsibilities

• Manage listings, pricing, promotions and availability on Amazon, Flipkart, BigBasket, Blinkit, Zepto, Swiggy Instamart and the D2C website.
• Execute performance marketing campaigns on Amazon Ads, Google and Meta while maintaining agreed ROAS targets.
• Develop quick‑commerce initiatives, including search share, activations and dark‑store availability.
• Design and run influencer programs for food, health, fitness and lifestyle segments, handling sourcing, negotiation, briefing and measurement.
• Lead the brand’s digital presence, grow communities on Instagram, YouTube and WhatsApp, and coordinate digital PR and user‑generated content.
• Produce weekly dashboards on sales, conversion, ROAS, CAC, repeat rates and competition, and translate insights into actionable plans.
• Oversee content creation for A+ pages, product imagery, video, ratings, reviews and SEO for the D2C store.
• Generate B2B leads for HoReCa and institutional buyers.
• Manage agencies, partners and the technology stack, including analytics, CRM and automation tools.

Required profile

• 4–6 years of hands‑on digital marketing or e‑commerce experience, preferably in FMCG or food D2C startups.
• Demonstrated ownership of revenue, GMV, ROAS or lead generation metrics.
• End‑to‑end experience running influencer campaigns, with existing relationships in food or lifestyle a plus.
• Proven ability to build brand assets such as communities or content properties.
• Startup mindset with a track record of creating processes from scratch.
• Strong written and spoken English and Hindi; graduate degree required, MBA optional.

Required skills

• Amazon Ads
• Google Ads
• Meta Ads Manager
• Google Analytics 4 (GA4)
• Seller/Vendor Central
• Excel
• SQL (bonus)
• Power BI (bonus)
• CRM and automation platforms