Digital Marketing Manager

About the role

We are seeking a passionate Digital Marketing Manager to lead integrated campaigns for content launches, brand initiatives, and key business priorities. The role combines strategic planning with hands‑on execution across paid, owned, and partner platforms.

Key responsibilities

• Translate business objectives into actionable digital marketing strategies and integrated campaign plans.
• Lead end‑to‑end planning, execution, and optimisation of large‑scale campaigns for marquee content and brand initiatives.
• Develop data‑driven media strategies across Meta, Google, YouTube, programmatic, CTV, OTT and emerging platforms.
• Drive brand awareness, audience reach, engagement and acquisition through upper‑ and mid‑funnel initiatives.
• Identify innovative opportunities with publishers, creators, influencers and media partners.
• Monitor, analyse and optimise performance using audience insights and marketing analytics.
• Collaborate with Content, Brand, Product, Creative, Media, Analytics and Leadership teams.
• Manage media agencies, creative agencies, publishers and external partners to ensure quality delivery.
• Present strategies, performance insights and recommendations to senior leadership.

Required profile

• 7‑9 years of experience in digital, performance or brand marketing, media planning or integrated marketing.
• Experience in OTT, streaming platforms, entertainment, media, FMCG or consumer technology.
• Proven ability to translate business goals into measurable campaign outcomes.
• Strategic thinker with strong analytical and collaboration skills.

Required skills

• Meta (Facebook) advertising platforms
• Google Ads and YouTube advertising
• Programmatic advertising tools
• Connected TV (CTV) advertising
• OTT platform advertising
• Marketing analytics tools (e.g., Google Analytics, platform dashboards)