Digital Marketing Manager – Head of Marketing for Airport Services App

About the role

Adani Group is looking for a dynamic Digital Marketing Manager to lead the brand and growth strategy for its airport services super‑app. You will own the full marketing function – from brand storytelling to performance acquisition – and drive mass awareness, app downloads, and transaction volume.

Key responsibilities

• Develop and strengthen brand positioning, visual identity, and storytelling across all consumer touchpoints.
• Lead social media strategy, create engaging content, and manage reputation on platforms such as Facebook and Instagram.
• Own end‑to‑end performance marketing across SEO, ASO, SEM, social, display, video and CRM.
• Design and execute campaigns that drive cost‑efficient installs, first transactions and repeat usage.
• Build dashboards, measure ROI, CAC, retention and LTV, and optimise spend across Google Ads, Facebook Ads and affiliate networks.
• Ensure strong organic discoverability through SEO and ASO best practices.

Required profile

• Proven experience leading brand and performance marketing for consumer‑facing digital products.
• Strong analytical mindset with ability to translate data into actionable insights.
• Excellent communication skills and ability to manage cross‑functional teams and agency partners.

Required skills

• SEO
• ASO
• SEM
• Social Media Advertising
• Display Advertising
• Video Advertising
• CRM platforms
• Google Ads
• Facebook Ads
• Affiliate Marketing
• CPC and CPL campaign management
• Dashboard creation and analytics