Digital Marketing Lead – Full‑time (Coimbatore)

About the role

Adhoc Softwares is looking for a full‑time Digital Marketing Lead to join our Coimbatore office. You will shape and execute our digital marketing strategy, boost online visibility, and drive engagement across channels.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Plan, launch, and optimise online marketing campaigns across paid, owned, and earned media.
• Analyse web analytics data, generate performance reports, and refine campaigns for better ROI.
• Drive social media engagement and grow the company’s follower base.
• Oversee content creation and communication plans to enhance brand visibility.

Required profile

• Bachelor’s degree in Marketing, Business or a related field.
• Proven leadership experience with the ability to manage a marketing team.
• Strong analytical mindset to interpret market trends and data.

Required skills

• Digital Marketing
• Social Media Marketing
• Online Marketing
• Web Analytics