Digital Marketing Head

About the role

We are seeking a Digital Marketing Head to lead our SaaS product marketing initiatives. The role focuses on building data‑driven performance campaigns, optimizing the marketing funnel, and driving growth across Indian and international markets.

Key responsibilities

• Design and execute end‑to‑end digital marketing strategies for SaaS products.
• Manage performance marketing channels including Google Ads, PPC, and paid social to optimise ROAS and CAC.
• Lead SEO efforts (technical, on‑page, off‑page) to improve organic visibility.
• Develop and optimise conversion funnels, from lead capture to trial‑to‑paid conversion.
• Oversee analytics, KPI monitoring, and reporting using Google Analytics and other tools.
• Coordinate with agencies and internal teams, ensuring stakeholder alignment.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Computer Applications or Engineering (acceptable if strong marketing experience).
• 5+ years of hands‑on digital marketing experience, preferably 6–10 years, with a focus on SaaS.
• Proven leadership exposure – team handling or agency coordination.
• International experience is mandatory; Bengaluru‑based candidates are prioritized.

Required skills

• Google Ads
• PPC campaign management
• ROAS and CAC optimisation
• SEO (technical, on‑page, off‑page)
• Lead funnel design and CRO
• Google Analytics and KPI monitoring (MQL, SQL, LTV, ROI)
• Email marketing and marketing automation platforms
• Social media and brand marketing