Digital Marketing Executive – SaaS & Tech

About the role

Eloit Innovations is seeking an Associate – Digital Marketing to support the execution of digital marketing activities across its SaaS and technology product portfolio. The role will involve managing social media, creating content, optimizing SEO, running performance campaigns, and analysing marketing data.

Key responsibilities

• Assist in planning and executing digital marketing campaigns for products such as Edisapp, Kristapp, BibleOn and Credisapp.
• Perform SEO, AEO and GEO tasks including keyword research, on‑page optimisation, schema markup, Core Web Vitals, XML sitemaps and backlink strategy.
• Maintain HubSpot records, support lead lifecycle management and marketing automation.
• Help set up, monitor and optimise paid campaigns on Google Ads, Meta and LinkedIn.
• Create and publish content for blogs, case studies, landing pages, newsletters and social platforms.
• Manage social media channels (LinkedIn, Instagram, Facebook, YouTube) to grow audience engagement.
• Support inbound and outbound lead generation and coordinate with the sales team.
• Track key performance metrics and produce regular marketing analytics reports.

Required profile

• Creative, proactive and digitally savvy.
• Eager to learn and work across multiple marketing channels.
• Strong collaboration skills with Lead – Digital Marketing, Sales, Product and Customer Experience teams.

Required skills

• SEO, AEO, GEO optimisation
• Keyword research and on‑page optimisation
• Technical SEO (schema markup, Core Web Vitals, XML sitemaps, backlink strategy)
• HubSpot CRM and marketing automation
• Google Ads, Meta Ads, LinkedIn Ads campaign management
• Content creation for blogs, case studies, landing pages and newsletters
• Social media management (LinkedIn, Instagram, Facebook, YouTube)